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More than just word of mouth marketing.

Latest Blog Posts

How To Sell Socially (And How Not To)

If you’re like me, you are 110% sick of the nonstop evolution of your Facebook newsfeed into the 21st century version of the Tupperware party. Plenty of well-meaning “mompreneurs” are joining the ranks of social sellers with the hopes of finding a new career, creating a discretionary income stream or help financially support their families…

How Much Should Content Cost?

I recently was discussing potential service add-ons with a prominent SEO/PPC agency that I know and respect on behalf of a multi-regional company I support with some marketing consulting work. They suggested quite a few increases in their time and scope of work, most of which surprisingly centered around including inbound marketing techniques into their…

9 Things Exhibitors Should Learn About Marketing To Attendees

Next week I’ll descend on the Javits Center in New York City for 4 packed days of learning at SMX East. Aside from the fact that I’ve been looking forward to this event for several months (I even signed up for a pre-conference session, #marketinggeek), I know this event is coming up especially now because…